Nio - believe
NIO is one of the fastest growing EV companies in the world and they came to Tendril to help with one of their biggest launches yet: introducing the NIO ET9 at NIO Day 2023, their annual keynote. The films, dynamic visuals and stills showcase NIO’s innovative technology in a sophisticated and elevated way. Zero distractions. DissEmbargo hopped aboard offering Direction, Animation & Design services.
The modular design also allowed for both flexibility and relevance in every touchpoint. From the main brand film, visuals for the keynote, and hundreds of moments for web and social, the end result was able to convey the purity, power, and elegance of NIO’s new flagship luxury car.
Design & Production: Tendril
Client: Nio
Directors cut
a directors cut of key moments
From dusk till dawn
We explored a ‘‘night mode’’ for the car - playing with how light can affect mood.
Inside & Out
