FIGS black scrub top collar, FIGS scrubs CGI campaign by DissEmbargo

FIGS - MASS

Teaming up with FIGS we produced a social and stills campaign for the launch of their new Fashion collection. The task was to show their products in a way which would be impossible with traditional mediums, in animation we played with zero gravity & dynamic movement to bring them to life & to capture the audiences attention.

Design & Production: DissEmbargo
Client:
FIGS

FIGS burgundy scrub top in a lab, FIGS scrubs CGI campaign by DissEmbargo

Figs Fashion

Shirt colours and styles represented with hard shadows and organic motion. Figs represent multicolour use as a strong part of the brand identity.

FIGS beige scrub top floating, FIGS scrubs CGI campaign by DissEmbargo
FIGS beige scrub top fabric folds, FIGS scrubs CGI campaign by DissEmbargo
FIGS black scrubs pocket detail, FIGS scrubs CGI campaign by DissEmbargo
FIGS black scrub top in shadow, FIGS scrubs CGI campaign by DissEmbargo

Figs Features

Leaning into both the material properties and garment features.

FIGS black scrub top fabric close-up, FIGS scrubs CGI campaign by DissEmbargo
FIGS pink scrub top floating, FIGS scrubs CGI campaign by DissEmbargo
FIGS lab equipment in a dark room, FIGS scrubs CGI campaign by DissEmbargo
FIGS R&D black sneaker on stand, FIGS scrubs CGI campaign by DissEmbargo

The Shoe

We also explored a world for a Figs collaboration with New Balance, merging a scientific design language with product presentation.

FIGS R&D sneaker in a lab, FIGS scrubs CGI campaign by DissEmbargo
FIGS teal scrub zip detail, FIGS scrubs CGI campaign by DissEmbargo
FIGS white and black scrub top floating, FIGS scrubs CGI campaign by DissEmbargo
FIGS navy scrub sleeve detail, FIGS scrubs CGI campaign by DissEmbargo
FIGS navy scrub top shoulder, FIGS scrubs CGI campaign by DissEmbargo
FIGS operating room set, FIGS scrubs CGI campaign by DissEmbargo
FIGS charcoal scrub top turntable, FIGS scrubs CGI campaign by DissEmbargo
FIGS badge on burgundy scrub top, FIGS scrubs CGI campaign by DissEmbargo
FIGS R&D sneaker sole detail, FIGS scrubs CGI campaign by DissEmbargo
FIGS R&D green sneaker close-up, FIGS scrubs CGI campaign by DissEmbargo
FIGS robotic arm in the lab, FIGS scrubs CGI campaign by DissEmbargo
FIGS R&D robotic arms holding a sneaker, FIGS scrubs CGI campaign by DissEmbargo
FIGS R&D sneaker in a lab rack, FIGS scrubs CGI campaign by DissEmbargo
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