Spanx - New Line
Partnering up with the New Company, DissEmbargo was tasked with developing a series of mini films and modular product showcases for Spanx to spotlight their latest product line. The goal was to capture the essence of the brand, empowering, innovative, and stylish, while showcasing how these new products enhance comfort, confidence, and versatility in everyday life. Utilising tactility, considered lighting and careful use of shadow to emphasize form we brought the Spanx products into the 3D realm in a seamless and integrated way.
Design & Production: DissEmbargo
Client: The New Company & Spanx
Tailored in design
By tailoring the visuals and tone to match the brand’s voice, we were able to bring each product to life in a way that feels both authentic and aspirational.
Style in small Vignettes
Each vignette was designed to tell a concise yet impactful story, focusing on real-life moments where comfort, style, and confidence matter most.
Engagement
Each design was thoughtfully framed to maximize impact and engagement across multiple viewing environments.
A Dynamic Visual Identity
From bold and vibrant tones to minimal, muted aesthetics, each design choice was made to complement the product’s personality and appeal to different audiences.
Beneath the surface
To emphasize the detail that goes into the technology under the garments we explored multiple translucent treatments & techniques.
