Water droplets on a white surface, Thorne creatine CGI campaign by DissEmbargo

Thorne - Beyond Creatine

We were asked by Thorne to develop a campaign for the release of their new creatine product, with the goal of positioning it as the cleanest, most science-backed option on the market. The campaign aims to build awareness, educate both athletes and health-conscious consumers on the wide-ranging benefits of creatine, and highlight Thorne’s trusted reputation for quality and purity.

Design & Production: DissEmbargo
Client: Thorne

Clear jar on a white surface, Thorne creatine CGI campaign by DissEmbargo

Thorne jar flipping in water, Thorne creatine CGI campaign by DissEmbargo

Colour naunce

we introduced green as the key tonal nuance to highlight the creatine’s connection to vitality, health, and natural performance.

White powder cloud swirling, Thorne creatine CGI campaign by DissEmbargo

Purity in Science

We explored the use of fluid systems and particle visuals to convey the essence of Thorne’s new creatine product, highlighting its purity, energy, and performance benefits.

Creatine mixing into water, Thorne creatine CGI campaign by DissEmbargo

Embossed white relief pattern, Thorne creatine CGI campaign by DissEmbargo

Powder dissolving into liquid, Thorne creatine CGI campaign by DissEmbargo

Science meets precision

The dynamic movement of fluids represents strength and flow, while particles symbolize the product’s scientific precision and effectiveness.

Green creatine particles inside a glass, Thorne creatine CGI campaign by DissEmbargo

White sculpted form spinning, Thorne creatine CGI campaign by DissEmbargo

Droplets on a white surface, Thorne creatine CGI campaign by DissEmbargo

Thorne creatine tub in green lab light, Thorne creatine CGI campaign by DissEmbargo

Lab flasks in green light, Thorne creatine CGI campaign by DissEmbargo

Thorne tub spinning in motion blur, Thorne creatine CGI campaign by DissEmbargo

Thorne tub held in a lab clamp, Thorne creatine CGI campaign by DissEmbargo

Glass of water with dissolving powder, Thorne creatine CGI campaign by DissEmbargo

Thorne creatine label with white forms, Thorne creatine CGI campaign by DissEmbargo

Glowing particles inside a glass, Thorne creatine CGI campaign by DissEmbargo

Blue particle cloud in darkness, Thorne creatine CGI campaign by DissEmbargo

White crystal fragments, Thorne creatine CGI campaign by DissEmbargo

Thorne tub falling past lab glass, Thorne creatine CGI campaign by DissEmbargo

Blue particle field in darkness, Thorne creatine CGI campaign by DissEmbargo

Fizzing particles in water, Thorne creatine CGI campaign by DissEmbargo

Thornes Credibility

We added scientific and lab-inspired elements to underscore Thorne’s credibility and research-driven approach.

Thorne creatine tub with green particles, Thorne creatine CGI campaign by DissEmbargo

Thorne creatine campaign frame, Thorne creatine CGI campaign by DissEmbargo

Green fluid swirl, Thorne creatine CGI campaign by DissEmbargo

Impactful in movement

We incorporated slow, graceful camera movements to mirror the fluidity and precision of the visuals.

Thorne creatine campaign animation frame, Thorne creatine CGI campaign by DissEmbargo