Sandbar - Stream
DissEmbargo was approached by Sandbar, a private voice ring featuring a conversational interface powered by AI. This product appealed to us because it intersects the genres of Technology, Wearable Fashion & Tech.
DissEmbargo was tasked with creating a product launch film and assets for the brands use online & on social channels.
Below is a Directors cut as well as R&D from the process.
Design, Production, Animation: DissEmbargo
Client: Sandbar
Levels
Seeing the product at different levels, we move from the exterior to the interior, showing its inner workings and technology in a visually engaging way.
Detail
The devil is in the details. It was very important to accurately represent the product surface tactility with considered lighting and material fidelity.
Lightness
We wanted to play with product lightness and defying gravity where possible, to hint at the delicate nature and elegance of the product.
