Sandbar - Stream
DissEmbargo was approached by Sandbar, a private voice ring featuring a conversational interface powered by AI. This product appealed to us because it intersects the genres of Technology, Wearable Fashion & Tech.
DissEmbargo was tasked with creating a product launch film and assets for the brands use online & on social channels.
Below is a Directors cut as well as R&D from the process.
Design, Production, Animation: DissEmbargo
Client: Sandbar
Levels
Seeing the product at different levels, we move from the exterior to the interior, showing its inner workings and technology in a visually engaging way.
Detail
The devil is in the details. It was incredibly important to accurately represent the product’s surface tactility and material qualities, ensuring that every texture, finish and subtle variation felt authentic. Through carefully considered lighting, we were able to reveal the nuances of the surface without overwhelming them, using highlights, shadows and reflections to emphasise the way the material responds to light
Lightness
We wanted to explore the idea of product lightness and, wherever possible, create a sense of defying gravity. By allowing the product to appear suspended, weightless, or delicately balanced within the compositions, we aimed to emphasise its refined and elegant qualities. This approach helped us move away from a conventional presentation of the product and instead create a visual language that feels light, graceful and almost dreamlike.
