F1 - 2026 Opening Titles
Following the strong reception of the 2025 opening titles, DissEmbargo was once again entrusted with the honour and privilege of collaborating with the exceptionally talented and dedicated in-house F1 team on the 2026 opening sequence.
Over the course of several focused and creatively driven months, our team worked in close partnership with F1’s internal creatives, bringing a shared vision to life through a highly collaborative and iterative process. Together, we meticulously refined every aspect of the piece from the pacing and editorial structure to the evolving art direction and the integration of complex CG elements.
This collaboration was defined by a mutual commitment to excellence, with both teams pushing creative boundaries to elevate the final result. The process combined technical precision with bold creative ambition, resulting in a piece that not only builds on the success of the previous year but also sets a new benchmark in terms of visual storytelling and craft.
Creative Direction: F1
3D Production: DissEmbargo
Client: F1
Curiosity
Across all elements of our imagery we sought to explore inventive methods and visual curiosity.
Change
This year F1 briefed us on a new visual approach. They wanted it to feel premium, clean and for us to focus on the idea of ''change'' Why change? With new regulations and technologies introduced for 2026 it set the stage for a season of transformation, the titles would mirror that in a visually interpretive way
The car
A key creative focus this year’s opening titles was showcasing the new car not just as a machine, but as a feat of engineering and innovation, weaving it between driver moments to give it a strong narrative presence.
Drivers
For viewers, the drivers are clearly the standout element of the opening titles. We devoted careful attention and consideration to how they were incorporated into the 3D environments.
F1 2026
Main Titles:
F1 2026
Process REEL:
Evolution
Working with the F1 in-house team, we refined these moments to feel cinematic and authentic, subtly highlighting the car so it’s not just seen but appreciated, adding depth alongside the drivers’ energy.
Reception
Viewed by millions worldwide, the opening titles have reached a global audience and sparked a strong response, making it rewarding to see which moments and details resonated most with fans.
Reflection
Seeing that intention reflected in such positive engagement has been deeply rewarding, and we’re proud to have created something that supports the F1 brand while strengthening fans’ emotional connection to the sport.
