Huawei - EDMUND
In partnership with Tendril studio, we were tasked with creating a visually captivating 3D film for the launch of Huawei's new smartwatch, the "Edmund." Showcasing its sleek design and advanced features these visuals were integrated into promotional content to emphasize the watch’s functionality and premium appeal. The 3D work played a key role in enhancing the product's marketing and consumer engagement.
Production: Tendril Studio
DissEmbargo: Direction, Design & Animation
Client: Huawei
Tones and look
By showcasing the liquid blue sapphire and gold as key textural elements, we were able to establish a strong visual foundation for the project. These materials not only highlighted the watch's premium engineering but also created the aesthetic of the film.
Fluid Sims
Fluid simulations were used to create dynamic storybeats for the watch, adding a sense of movement and flow that complemented its design and features.
Watch revolution
This was more than just the introduction of a new product; it marked the dawn of an entirely new era in Digital watches.
Design
This project highlights the design expertise in transforming technology into a sensory experience, seamlessly translating it into a visually engaging narrative.
