Brown Thomas black ribbon waves, Brown Thomas brand and app CGI by DissEmbargo with ACNE

Brown Thomas - Transcend realities

Part of the Selfridges group, Brown Thomas is one of Irelands top high end, up-market chains. DissEmbargo teamed up with ACNE Dublin to bring the Brown Thomas brand to life in atmospheric and ‘‘transcended’’ realities. Using the design language of the Brown Thomas brand, we created visual moments of delight which hinted at their different departments - fashion, jewellery, luxury & championed their iconic Brown Thomas ribbon.

Design & Production: DissEmbargo
Agency: ACNE
Client: Brown Thomas

Brown Thomas black ribbon twisting, Brown Thomas brand and app CGI by DissEmbargo with ACNE

Beauty from the process

Explorations into transcendent realities in fashion involve integrating augmented environments and cutting-edge technology to redefine how garments interact with space, light, and the wearer.

Brown Thomas glitter dispersing, Brown Thomas brand and app CGI by DissEmbargo with ACNE
Brown Thomas gold liquid form, Brown Thomas brand and app CGI by DissEmbargo with ACNE

Collections

Their collections showcase a mix of classic styles and contemporary designs, featuring everything from refined tailoring to bold streetwear influences.

Brown Thomas glitter particles, Brown Thomas brand and app CGI by DissEmbargo with ACNE

Art imitates reality

Materials inspired by items sold in the iconic Brown Thomas store.

Brown Thomas ribbon on marble stool, Brown Thomas brand and app CGI by DissEmbargo with ACNE
Brown Thomas app screens, Brown Thomas brand and app CGI by DissEmbargo with ACNE
Brown Thomas ribbon intro animation, Brown Thomas brand and app CGI by DissEmbargo with ACNE
Brown Thomas black crystal cluster, Brown Thomas brand and app CGI by DissEmbargo with ACNE
Brown Thomas gold chain detail, Brown Thomas brand and app CGI by DissEmbargo with ACNE

In the wild

ACNE launched The Brown Thomas app to huge success, and it looked good doing it.

Brown Thomas glitter flower form, Brown Thomas brand and app CGI by DissEmbargo with ACNE
Brown Thomas gold ribbon column, Brown Thomas brand and app CGI by DissEmbargo with ACNE
Brown Thomas black crystal swirl, Brown Thomas brand and app CGI by DissEmbargo with ACNE
Brown Thomas gold chain close-up, Brown Thomas brand and app CGI by DissEmbargo with ACNE
Brown Thomas app coming soon page, Brown Thomas brand and app CGI by DissEmbargo with ACNE
Brown Thomas app download ribbon wreath, Brown Thomas brand and app CGI by DissEmbargo with ACNE
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