Timeline - Cure
DissEmbargo was approached by Timeline Nutrition to create a series of modular fully computer generated animations representing the health of mitochondria & their new serums in engaging and unexpected ways. We underwent an extensive Look Development phase with the client, offering a variety of approaches and techniques to get their messaging across. Below is a DC edit and a curated selection from the process.
Design & Production: DissEmbargo
Client: Timeline Nutrition
Optical distortion
We emphasized the products’ scientific foundation by optically obscuring them within a simplified lab environment.
Using Expectation
We leveraged the power of expectation and anticipation in animation to draw the viewer in, using carefully paced reveals and subtle motion to build curiosity before each moment of payoff.
The power of Mitochondria
We represented the energy containing properties of mitochondria in a abstract and visually engaging way.
The full suite
We set out to showcase the full product suite in a way the client hadn’t explored before. By using a 3D workflow, we were able to rapidly and efficiently iterate on a wide range of set designs
Tactile moments