Timeline serum tube in silhouette, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition

Timeline - Cure

DissEmbargo was approached by Timeline Nutrition to create a series of modular fully computer generated animations representing the health of mitochondria & their new serums in engaging and unexpected ways. We underwent an extensive Look Development phase with the client, offering a variety of approaches and techniques to get their messaging across. Below is a DC edit and a curated selection from the process.

Design & Production: DissEmbargo
Client: Timeline Nutrition

Timeline jar spinning in motion blur, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition

Optical distortion

We emphasized the products’ scientific foundation by optically obscuring them within a simplified lab environment.

Using Expectation

We leveraged the power of expectation and anticipation in animation to draw the viewer in, using carefully paced reveals and subtle motion to build curiosity before each moment of payoff.

Timeline jar in dark light, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline serum tubes and bottles in glass, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Optical reflection of a Timeline jar, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline serum tube through curved glass, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline jar stacked in reflections, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline jar wrapped in clear film, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Magnifying lens on white, lab detail, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline serum dispenser in grey light, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline Crème de Nuit through glass, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline serum tube on grey, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Blurred Timeline jars floating, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline jar on white, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Glossy droplet on a curved surface, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline products on a lab bench, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline range on a white lab counter, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline products with metal spheres, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline products in a lab set, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition

The power of Mitochondria

We represented the energy containing properties of mitochondria in a abstract and visually engaging way.

Mitochondria-inspired sculpted form, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
White mitochondria-inspired form, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Glossy mitochondria-inspired form, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition

The full suite

We set out to showcase the full product suite in a way the client hadn’t explored before. By using a 3D workflow, we were able to rapidly and efficiently iterate on a wide range of set designs.

Timeline jar lid with logo, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline products on a lab shelf, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline serum cap in motion blur, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline product animation frame, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition
Timeline lab animation frame, Timeline Cure CGI animation by DissEmbargo for Timeline Nutrition

Tactile moments

We wanted to ensure the viewer got a clear tactile sense of how these products feel.

Previous

Arnotts
Next

Prose Serum