Prose - Reveal
DissEmbargo was approached by US based hair & skin care specialists Prose to tease and reveal their new line of products. We created 2 films for them, one which teased at the products with the goal of creating intrigue & excitement. The second film was all about celebrating and showing the products in all their splendour.
Design & Production: DissEmbargo
Client: Prose
Reveal
We played with not revealing too much of the products for the product teaser film, hiding them in shadow to leverage expectation and anticipation.
Evocative
It was important to the Prose team that our explorations evoked a sense of design led sophistication.
The Results
The final result was two films, a tease film & a reveal film. More importantly, the result was a successful product launch for our client Prose.
Exploration
Along this case study is a collection of both final imagery and excerpts from the design process.
Optical illusions
We also explored different optical techniques for added interest to the film.
