Bedre Naetter Bed Range Explainer Film | DissEmbargo

Bedre Naetter bed frame detail, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter - Sengefamilie

Danish bed company Bedre Naetter reached out to DissEmbargo to help communicate key differences in their bed range. Combining a clean Scandi design sensibility with sleek animation we delivered an explainer video for them which would keep their audience engaged.

Design & Production: DissEmbargo
Client: Bedre Naetter

Exploring the bed range

a compilation of design exploration & visual research.

Bedre Naetter mattress with bottle, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter mattress layers cross-section, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter mattress topper layers, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter bed with plants, Bedre Naetter bed range explainer film by DissEmbargo

From one bed to another

we take the viewer from one bed to another using seamless & visually engaging animation.

Bedre Naetter white sheets in motion, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter perforated foam layer, Bedre Naetter bed range explainer film by DissEmbargo

Revealing the layers

We dove into the beds interior which presented playful animation opportunities.

Bedre Naetter pocket spring corner, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter plant in pot, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter wool filling, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter bedroom scene with lamp, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter dark bed with pendant light, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter bed leg detail, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter foam layers and springs, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter soft fabric folds, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter stacked mattress layers, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter bed in bright room, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter bed in sunlit bedroom, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter modern bedroom scene, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter bedroom at golden hour, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter bedroom at night, Bedre Naetter bed range explainer film by DissEmbargo

Bedre Naetter headboard in shadow, Bedre Naetter bed range explainer film by DissEmbargo

Textural materiality

Tactile materials which evoke a sense of the beds feel.

Bedre Naetter pocket springs close-up, Bedre Naetter bed range explainer film by DissEmbargo

Rooms

For the project, we conducted a deep dive into a variety of room designs, focusing on the subtle elegance and simplicity characteristic of Scandinavian sensibilities.

Blackstone

Toshiba